Gigi and her boyfriend Zayn Malik have been described, by this paper, as the US’s first Muslim pinup couple and a powerful force for good in the Trump era. The Hadids make headlines a lot, their love lives pored over by the tabloids (Bella recently broke up with Canadian singer Abel Tesfaye, AKA the Weeknd) while the broadsheets unpick the family’s heritage. Strong foundations … Bella Hadid has her makeup applied ahead of a Dior fashion show in Oxfordshire. I feel like we are finally doing something for fashion that can make the world better I guess there shouldn’t be that many people looking at one person constantly.” Her worst social media experiences have been “when you really get into the news. ![]() You kind of feel it’s over-exposing sometimes. So, I post things that are personal, but not too personal, things that still have that kind of look into my life. “In the beginning, I was very trusting,” she says. Still, she admits to feeling increasingly conflicted about how much to reveal. “If I look cute then my friends are going to take a photo, but it’s not contrived or planned.” “My Instagram is just like your Instagram,” she assures me (clearly, she has not seen the state of my feed). This same formula has been deployed by celebrities since the golden age of Hollywood: an image of hard work and glamour peppered with humble, relatable moments, although the Hadid version contains rather more bikini selfies. Your love and light is worth all of the stars in the sky!”) Or, we see her striding past paparazzi with a fistful of shopping bags, or posting childhood photographs with her little brother, Anwar (caption: “Happy birthday my sweet angel. Or she is hanging out with Kendall Jenner, Winnie Harlow or Emily Ratajkowski (together, they are Snapchat’s answer to the Rat Pack). Often, she is working: reclining in a grey Max Mara overcoat or lit by flashbulbs backstage at Dior. Hadid’s life is minutely documented in the little square boxes of Instagram. It actually took me until probably this year to really understand my face.” But I really love engaging with new people.” This is more than a simple case of bitchy resting face: “I feel uncomfortable, sometimes, smiling in front of the camera. ![]() “People meet me sometimes and say: ‘You’re so different to what I expected.’ People always tell me I seem mean or intimidating on social media. If I look cute then my friends are going to take a photo, but it’s not contrivedīella suggests that her sunny nature does not always come across in photographs. if you can’t be nice and work hard, somebody else will.” My Instagram is like your Instagram. And later: “My mom always said there’s prettier girls in the world, there’s harder working girls in the world. You know, I think about this every day: I feel so genuinely lucky to have the family I do”. It is a sign of how obsessed the fashion industry has become with the Hadids that Bella’s new Max Mara Accessories campaign sees her replace last season’s face, Gigi. ![]() Her parents, she says, “started from nothing and worked to give us the life that we have, and now I guess all we can try to do is repay them”. Her speech is peppered with giggles and gracious expressions of “thank you”. When we talk on the phone, she conveys a mix of Miss-World-contestant bubbliness and Thatcherite gusto. Bella is brunette and looks more aloof, her face habitually arranged into a cheekbone-enhancing “fish gape”. Gigi is blond haired, blue eyed and smiley. Much has been written about Bella being “cooler” than Gigi, a conclusion that is seemingly based on the visuals.
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